In this exclusive interview with Shuffled Ink, the family-owned USA printer and manufacturer behind our affirmation cards, we dive deep into the "Hey There Fella" story. In a culture that tells men to "man up" instead of open up, one first-time creator is quietly revolutionizing how we approach masculine mental wellness through 54 cards of grounded wisdom that speak to men in their own language.
Born from necessity and crafted with campfire honesty, this deck combines vintage national park aesthetics with real-world resilience building. From recovery stories to daily morning routines, men are finding authentic support in cards designed to walk with them, not fix them. Our partnership with Shuffled Ink—a purpose-driven, family-owned business—reflects the values behind the project: quality craftsmanship that makes each deck feel like more than just cards.
With plans to reach 100+ independent shops by 2025 and expand into guided journals and new decks, this isn't just a product launch—it's a movement toward better men, better days, together. Read the full interview to discover how one creator turned personal necessity into a community-building brand that's changing conversations about masculine mental health.
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